GUIDE
Missed-Call Text-Back for Contractors: How It Works
What missed-call text-back is, how to word it, and the basic rules to follow when you text people who called your business.
What it is
When you miss a call, the caller gets a short text from your business number, for example: "Sorry we missed you. This is Acme Plumbing. Reply here with what you need, or we will call you back within the hour." It keeps the caller from moving on to the next company.
How to word it
Name your business, say what happens next, and give one easy way to reply. Keep it short and helpful, with no sales pitch. After hours, say when you will be back.
The rules to know
Replying to someone who just called you about their job is a normal business response. Promotional texts are different: they need the person's agreement first, and every text should honor STOP requests. Washington has its own rules on commercial texts. This is general information, not legal advice; ask your attorney about your situation.
Make sure it reaches people
Business texting in the US requires registering your number with the carriers (A2P 10DLC). Registered numbers are far less likely to have messages blocked.