GUIDE
How to Get More Google Reviews (Without Breaking Google's Rules)
A simple, rule-following way for home-service businesses to ask every customer for a Google review and reply to the ones you get.
Ask every customer
The most reliable way to get more reviews is to ask every customer after a finished job, with a direct link to your review form. Ask soon after the work, while it is fresh.
Do not filter who you ask
Google's policies prohibit "review gating", meaning only asking customers you expect to leave a good review. Ask everyone the same way.
Do not pay for reviews
Offering discounts or gifts in exchange for reviews breaks Google's rules and the FTC's rules on fake or incentivized reviews.
Reply to reviews
Thank people for positive reviews by name, and answer negative ones calmly with how you will make it right. Future customers read the replies as much as the reviews.